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How a shopping center redevelopment saved time and money by demonstrating community support

About Cascades Marketplace

A plan by Willard Retail to breathe new life into an aging shopping center in the suburbs of D.C., Cascades Marketplace will transform a decades-old, partially vacant shopping center into a vibrant town center. The 3-block, 34-acre development will include several hundred housing units, a refurbished retail corridor, and a pedestrian friendly town center.

Using coUrbanize, the Willard Retail team:

  • Connected with community members early on to learn about their concerns prior to any public meetings
  • Demonstrated data supporting the project, with more than 1,000 positive or neutral comments
  • Impressed the Planning Commissioners, who publicly praised the project team for their engagement efforts
  • Saved time and money by not needing to hire third-party consultants or host multiple public meetings

Earning the support of public officials and them voicing their support on our behalf at the community meeting validated our decision to use the coUrbanize platform. We feel coUrbanize put us in a better position to achieve a positive outcome in the rezoning process.

Michael Majestic Managing Partner at Willard Retail

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