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How Hundreds of Silent Supporters Won JBG SMITH Unanimous Approval for a Future HQ2 Site

  • About Central District at Crystal City | JBG Smith planned development to transform office park into a 24/7 destination | Part of the “National Landing” neighborhood outside Washington, D.C., location of Amazon’s future HQ2
  • JBG SMITH needed to reach the broad base of community members who not only live in Crystal City, but also spend time there, in order to secure project approval
  • Project team connected with hundreds of Crystal City stakeholders online, demonstrating there was real support through more than 1,000 comments and 50 letters of support

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