Glendale Public Art Master Plan


Creating a master plan for a diverse community in just 10 months

Beacon Communities

The challenge:

37 neighborhoods. 4 languages. 10 months. For Glendale, the traditional approach wouldn’t cut it.

Master plans require a massive amount of time, coordination, and effort, no matter where they are. When Glendale, California wanted to gather input on the city’s existing art and build a path forward with their first-ever Public Art Master Plan, they knew the process would be more complicated than most – and they only had 10 months to do it.

To create a master plan inclusive of the entire community, stick to the schedule, and stay on budget, Glendale used coUrbanize.

Glendale is the third-largest city in the County of Los Angeles. 200,000 residents, including significant Armenian, Spanish, and Korean-speaking populations, live in Glendale in 37 distinct neighborhoods spread over 30 square miles.

Community meetings in Glendale have historically been expensive, poorly attended, and left out the majority of affected stakeholders. For the Public Art Master Plan, the city took a different approach. They partnered with Community Arts Resources (CARS) for community outreach, and instead of paying for a costly series of 10 community meetings, CARS used coUrbanize to reach the entire Glendale community.

Online tools for more efficient outreach

The project team used coUrbanize as the centralized resource for all of the community outreach on the project. To reach people as they went about their days, they posted signs across the city in 4 different languages that collected feedback through SMS text messages on coUrbanize. Any community member who visited the coUrbanize project platform could translate it into their own language.

Glendale coUrbanize street sign

“Our partnership with coUrbanize worked perfectly for three main reasons: we had a short timeline, we wanted to be as inclusive as possible, and it was cost-efficient.”

Regina Alcazar
Associate, Urban Planning & Public Engagement
Community Arts Resources (CARS)

Tracking & reporting made easy

By the end of the process, the plan engaged nearly 2,600 people online – representing the diverse residents who make Glendale the unique city that it is.

Automatic, customized reporting made it easy for stakeholders to understand community sentiment, and every comment submitted was folded into the public record.

Glendale Comments

With the help of coUrbanize, the Public Art Master Plan won unanimous approval from the Glendale City Council.

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